CASE STUDY

Lynxeye.ai - Landing page that converts in just 10 days

Industry
Fintech
Organization type
Pre-seed Startup
Project type
Landing page
Visit website

Lynxeye helps energy professionals move from reactive to proactive energy management using real-time data and AI-powered predictions. Their platform is cutting-edge. But their website wasn’t.

It looked decent, but it wasn’t hitting the mark. The messaging was vague, performance was lagging, and the user journey wasn’t converting.

That’s where we came in.

The Problems

Before partnering with us, Lynxeye had a live site — but it was missing the fundamentals:

  • The copy was too technical, with no clear explanation of who it was for or why it mattered
  • The visuals didn’t feel modern, trustworthy, or AI-powered
  • The layout lacked flow — it wasn’t built to guide users to action
  • Page speed and SEO were neglected, hurting organic visibility
  • No clear lead capture or conversion strategy
  • Charles, the co-founder, was ready to grow — but the site wasn’t

The Challenge

Lynxeye needed a full transformation — fast.
We had just 10 days to:

  • Clarify the message
  • Align the brand visually
  • Redesign the structure
  • Write conversion-focused copy
  • Build the page in Webflow (from scratch)
  • Optimize every technical detail for performance and SEO
  • Launch and start bringing in leads immediately

The Solution

We moved fast but without cutting corners. Here’s what we delivered:

Strategic Discovery (In One Call)

Instead of wasting time, we brought our lead designer into the initial call. We unpacked the product, brand goals, and user intent — all in under an hour. From there, we locked the roadmap and started the sprint.

Rewritten Copy That Clarifies Value

We simplified the story, focusing on real outcomes for energy managers, real estate operators, and sustainability consultants. We stripped away jargon and built clear messaging around pain points, use cases, and product benefits.

Bold, Futuristic Design

We designed a dark-mode visual identity that instantly signals “AI + energy tech.” Sleek typography, animated details, and a confident layout give the site a modern, premium feel — one that builds trust from the first scroll.

Rebuilt Structure for Conversion

We created a clear and logical flow that moves visitors from awareness to action — including:

  • Above-the-fold value proposition
  • Use case breakdowns
  • How it works (with visuals)
  • Social proof & brand trust indicators
  • Strong call-to-action blocks
  • Sticky nav for smooth UX
  • SEO-friendly structure with clear H1-H6 hierarchy

Lightning-Fast Development in Webflow

We built the page in Webflow using Finsweet’s Client-First framework, with custom code enhancements where needed. The result: a scalable, fast-loading, pixel-perfect experience.

Performance, SEO, and Analytics

  • Full technical SEO setup (metadata, OG tags, schema, clean URLs, semantic HTML)
  • Page speed optimization (90+ Lighthouse score across all categories)
  • Integrated Google Analytics & conversion tracking
  • Fully responsive across all breakpoints
  • Accessibility and best practices handled out of the box

The Results

The impact was immediate — and measurable.

  • Conversion rate ↑ 13.7%
  • Bounce rate ↓ 83%
  • Visit duration ↑ 294%
  • Pages per session ↑ 161%
  • Lighthouse scores: 90+ on every parameter
  • Traffic ↑ +1,000 monthly visitors
  • Lead inquiries started within days of launch

The Takeaway

A website that doesn’t convert is a broken tool — even if it “looks fine.”
The right structure, message, and performance stack can turn it into a lead-generation machine.

That’s what we built for Lynxeye — in just 10 days.

"The Velocity team demonstrated a good understanding of my requirements, produced an attractive design, and was very cooperative in working together to fix any issues."

Charles Tony
Co-founder @Lynxeye
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FAQ

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