Nesoi.ai - 22.3% More Conversions in 30 Days

Nesoi, an AI-powered EdTech startup, turns raw course materials into personalized, interactive e-learning — in just one week. Their mission? Make quality education globally accessible by removing friction for teachers and students alike.

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But despite having a revolutionary product, their landing page wasn’t doing its job. Visitors were bouncing, conversions were low, and performance issues made it difficult to rank on Google.

The Problems

Before working with us, Nesoi’s website was struggling with several critical issues:

• The copy wasn’t written for humans. It felt generic and lifeless. It didn’t connect with the reader or make the product feel valuable. It read like it was generated by AI — ironic, considering the client.
• The design looked like a template. When users see something they’ve seen 100 times, they instantly associate it with poor experiences from the past.
• The user experience was cluttered. There was too much content with no clear visual hierarchy. Visitors had to work hard to understand what Nesoi does.
• The development was messy. Performance issues and technical mistakes created friction for users and made it nearly impossible to rank organically.

These problems resulted in a 97% bounce rate, average session duration of just 40 seconds, and virtually no conversions.

The Challenge

• Huge amount of content across multiple sections and interactions
• Tight timeline and need for scalability
• Copy needed to directly address their ideal customer profile and position Nesoi as the expert
• Page speed and SEO scores had to be near perfect

The Solution

Why is the new landing page better than the old one

- Copy Converts

We rewrote every word of copy to speak directly to Nesoi’s target audience — highlighting benefits, solving objections, and guiding users toward action. No jargon, no filler — just clarity and value.

- Designed to Guide, Not Confuse

Design is restructured layout and simplified the user journey. Each section was designed to inform, engage, and convert. The design now feels modern, intentional, and user-focused.

- Custom Development for Speed & Scalability

Even though Webflow was the chosen platform, we broke past its limitations with custom code and Finsweet’s Client-First framework. This allowed us to build fast, responsive, and maintainable pages — without sacrificing creative freedom.

- Interactive & Intuitive UX

It's fine-tuned micro-interactions, improved section logic, and ensured every click made sense. It now feels like a guided tour rather than a scavenger hunt.

- Built Around What Matters

The landing page is focused on five content pillars:

Process, Data, Why Us, Case Studies, and FAQs — each one playing a clear role in moving the user closer to conversion.

The Results

• Conversion rate ↑ 22.3%
• Bounce rate ↓ 59%
• Visit duration ↑ 96%
• Pages per visit ↑ 294%
• Organic traffic ↑ 37%
• Ranked number one on Google
• Founder’s calendar now booking out rapidly

The Takeaway

If your landing page isn’t converting, it’s broken — even if it looks “okay.” A slow, uninspired website with fluff copy and poor structure will cost you leads, visibility, and revenue.

You need a website that’s engineered to perform — with strategy, messaging, design, and development working in perfect sync.

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That’s what we do. And it works.